Boots the Chemist have brought out some nice products as part of their Original Formula collection. Although these are new on the shelves, the formulas are actually part of the traditional skin care range, first produced in 1849 when Boots was first established. The exterior packaging is especially nice; clean and simplistic, reflecting on the original packaging used for these products with the traditional logo and use of block colour with black serif type. I think it is a really nice idea, bringing a bit of yester-year back to the shelves. It would be nice to see the products displayed in context, on a traditional stand, really well thought out as opposed to them just being placed on a normal shelf alongside the rest of the modern skin care ranges. The packaging works great on its own, but the idea tends to be lost in the way in which the products are displayed in stores.
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