Let It Shine

The latest Honda ad uses the tag line 'everybody wants to be good.' And they have proved that yet again, they are very good. This is a fantastic advert directed by Erik van Wyk through ad agency Wieden+Kennedy Amsterdam. If you haven't seen it, it's definitely worth a watch.

The ad features a huge grid of the new Honda Insight come alive at night across the desert to act as pixels in the worlds largest LED screen. It is an incredible use of animation featuring cheeky hugs and kisses, frowns turned into smiles, and it has a general 'feel good' element to it. The ad aims to portray everyones inner wish to be good. 

Wieden + Kennedy have produced some fantastic advertising campaigns for Honda over the years, and this latest one doesn't disappoint.