Transformers...

or usb's?  I found these looking at the Designboom blog:

"Transformers are no longer just toys, they're usb's too". 

These very cool usb sticks were created by Japanese company Takara. The range also include usb hubs and computer mouses. These could prove very popular, especially with the new Transformers film soon to be released. Who would have thought usb sticks could be so much fun?